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#BingAdsStories: Showroom Logic drives more shoppers to dealerships

In the latest Bing Ads Customer Success Story, one search engine marketing company answers one very important question: How do we help our clients target the best customers? Showroom Logic, builder of its own digital marketing platform, tapped into the Bing Ads audience of highly qualified buyers to get higher conversion rates at lower costs — especially for its clients in the automotive industry.

“We ran a comparison test of 228 active Bing accounts and saw tremendous results,” says VP of Marketing Rob Monson. The test revealed:

·      a 12% lower CPC than other ad platforms, at $2.31.

·      a 7.93% conversion rate, compared to 6.87% on other ad platforms.

 “Those are impressive numbers,” he marvels. “Overall, Bing has shown a consistently higher interaction rate while producing a higher conversion rate and lower cost per lead.”

Read the full story for an example of real customers using Bing Ads to achieve more for their clients