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Microsoft Advertising Blog

Anny Zhang

Product Marketing Manager, Microsoft Retail Media

BLOG POSTS BY Anny Zhang

Page 1 of results

A young businesswoman working on her Surface Pro 9.

Introducing Microsoft Advertising Network for retail: a Game-Changer in Retail Media Revenue Growth

Retail media enables retailers to boost sales and create a high-margin revenue stream through contextual ad placements. Microsoft‘s new advertising network assists retailers in launching retail media programs.

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A woman sitting near a window smiles while looking away from the camera.

Search ads for retail media programs: A non-targeting solution to keywords

Explore the new solution Microsoft PromoteIQ has launched to target shoppers based on the categories they browse and leverages keywords as a booster for campaign bids.

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