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Download the Marketing with Purpose playbook to get actionable tactics to start your inclusive advertising journey today

Automatically target relevant searches based on your website’s content. Microsoft Advertising identifies a potential customer’s intent and dynamically generates an ad pointing to the right page on your website. Dynamic Search Ads (DSA) drive incremental clicks on top of your existing text ad campaigns.*

Increase your search term coverage using customized ad experiences.

Why Dynamic Search Ads?

  • Increase keyword coverage.
    Broaden your search term coverage by identifying new queries used by potential customers.

  • Complement existing campaigns.
    Enhance your existing digital advertising campaigns with increased click and impression volume.

  • Reduce operations hassles.
    Ads are automatically created, helping you reduce the burden of bulky operations. With DSA, you can eliminate keyword lists and decrease the time it takes to create or update ad copy. These benefits are ideal for advertisers’ marketing websites with large product catalogs and prices that change frequently.

Get started with Dynamic Search Ads

You can import your DSA campaigns from Google Ads, create DSA campaigns using the API or leverage the Editor.

  Use Dynamic Search Ads

*Please note this feature is only available for American, British, Australian, Canadian, French, and German marketers who advertise to American, British, Australian and Canadian English, French, and German traffic. Reach out to your Microsoft Advertising Account team to learn more.