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Automatically target relevant searches based on your website’s content. Microsoft Advertising identifies a potential customer’s intent and dynamically generates an ad pointing to the right page on your website. Dynamic Search Ads (DSA) drive incremental clicks on top of your existing text ad campaigns.*
Increase your search term coverage using customized ad experiences.
You can import your DSA campaigns from Google Ads, create DSA campaigns using the API or leverage the Editor.
Use Dynamic Search Ads
*Please note this feature is only available for American, British, Australian, Canadian, French, and German marketers who advertise to American, British, Australian and Canadian English, French, and German traffic. Reach out to your Microsoft Advertising Account team to learn more.