Microsoft Search ads

Using your website’s content, DSAs help you uncover new business opportunities by matching your ads to users’ queries that aren’t part of your keywords.

And now, with static headlines available—unique to Microsoft Advertising—you can retain full control over the ad copy and titles of your DSAs.

Tell your customers about your brand story—what sets it apart from the competition and why they should choose your products and services. 

Multimedia ads find the most effective combinations of headlines, descriptions, and images to match your content with your potential customers’ searches, saving you time and increasing clicks and conversions.

Responsive Search ads make creating ads easier by eliminating the need to figure out which headlines and descriptions work well together.

Provide up to 15 headlines and 4 descriptions, and Microsoft Advertising will optimize the ad copy to create the most effective ads for potential customers. Show the right message at the right time.

Put your ads in front of customers across multiple properties and devices they use in their journeys.

We partner with proven, reputable, and tested sites such as CBS, DuckDuckGo, and Forbes. With more opportunities for your customers to find your ads, our partners often offer attractive returns and solid conversions on your ad spend.

Balance what consumers want with what’s important for advertisers while reflecting on what makes each industry unique.

Vertical ads focus on information that a specific consumer is looking for and provide it in an engaging, easy-to-read format, pre-click, and with images.