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Powered by the Microsoft PromoteIQ commerce marketing platform, Kroger Precision Marketing is launching a capability that enables brands to track in-store and online sales attributed to advertising campaigns running across Kroger’s digital properties.
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Are you confused by the different types of text ads? Not sure which text ad type to use for your campaign? Would you like to learn more about the Microsoft Advertising mobile-optimized ad format? Get up to speed on these topics and more in our webcast.
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We’re excited to announce the global availability of IF functions for all our advertisers. With IF functions, you can customize a single expanded text ad with messages based on your customer’s device or a specific audience segment.
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The job of marketers is to persuade consumers to make a purchase. However, before marketers can wield that influence, they need to understand those they want to persuade. The most impactful marketers are focused on the customer experience.
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Microsoft Advertising is excited to bring you new Shopping Campaign functionalities: improved Product Groups within the campaign user interface, and Product Group management using Scripts. These improvements can save you valuable time.
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