Microsoft Advertising Network policies help advertisers and partners learn what makes a great ad, as well as what is and isn’t allowed in them. We require our advertisers and partners to comply with our policies at all times. These policies apply across Microsoft Advertising’s Networks, including: Search, Audience, Display, and Native.
We take user safety and security seriously. We strive to provide a safe online environment for our users and our partners. We reserve the right in our discretion, to manually, or systematically (through automated detection), reject or remove any ad or campaign that may violates our terms or policies, or suspend your access to the Microsoft Advertising Network if we detect suspicious activity, suspect that you willfully or repeatedly violated our terms or policies, or if we detect activities that are unlawful or that pose a risk to user safety or the health and quality of our network (for example, behavior intended to circumnavigate system checks, suspicious payment activity, and repeated policy violations). See Impacts to your Microsoft Advertising Account to learn more. You may not be able to resume your ad campaigns unless you resolve the violation to our satisfaction.
We update our policies from time to time. We will provide notice of material policy changes. Please see our Change Log for more information on policy changes.
Our policies apply across our network and all ad types unless specified otherwise as follows: