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Microsoft Audience Network data

March 2021

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Vertical market segments

Data about users on the Microsoft Audience Network

All demographics

Age

63% are under the age of 45

Gender

49% are female and 51% are male

Education

62% graduated from college

Income

46% have household income in the top 25%

Marriage

52% are married

Children

56% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

23% report having a disability

Automobile

60% are planning to purchase an automobile in the next 3 months

Insurance

25% are planning to purchase insurance in the next 3 months

Auto demographics

Age

70% are under the age of 45

Gender

43% are female and 57% are male

Education

65% graduated from college

Income

50% have household income in the top 25%

Marriage

59% are married

Children

62% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

26% report having a disability

Decision Makers

56% are business decision makers

Executives

27% are senior business decision makers

B2B demographics

Age

68% are under the age of 45

Gender

40% are female and 60% are male

Education

77% graduated from college

Income

54% have household income in the top 25%

Marriage

63% are married

Children

65% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

18% report having a disability

Health Insurance

17% are planning to buy health insurance

Mortgage

10% are planning to refinance

Finance demographics

Age

63% are under the age of 45

Gender

40% are female and 60% are male

Education

72% graduated from college

Income

55% have household income in the top 25%

Marriage

55% are married

Children

60% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

17% report having a disability

Domestic Travel

34% planning to purchase a domestic vacation

International Travel

13% planning to purchase an international vacation

Travel demographics

Age

58% are under the age of 45

Gender

54% are female and 46% are male

Education

57% graduated from college

Income

45% have household income in the top 25%

Marriage

50% are married

Children

54% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

21% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

60% are under the age of 45

Gender

51% are female and 49% are male

Education

64% graduated from college

Income

48% have household income in the top 25%

Marriage

53% are married

Children

58% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

23% report having a disability

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