Skip to main content
Advertising

Get resources to help your small business reach new customers and grow your business.

Microsoft Audience Network data

March 2021

Build your brand and your business with Microsoft Audience Network data and insights. High-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge and select publisher partner properties help you extend your reach and campaign performance.

Explore the Microsoft Audience Network

Vertical market segments

Data about users on the Microsoft Audience Network

AllAutoB2BFinanceTravelRetail

All demographics

Age

63% are under the age of 45

Gender

49% are female and 51% are male

Education

59% graduated from college

Income

46% have household income in the top 25%

Marriage

51% are married

Children

53% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

25% report having a disability

Automobile

56% are planning to purchase an automobile in the next 3 months

Insurance

26% are planning to purchase insurance in the next 3 months

Auto demographics

Age

72% are under the age of 45

Gender

42% are female and 58% are male

Education

66% graduated from college

Income

53% have household income in the top 25%

Marriage

60% are married

Children

62% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

29% report having a disability

Decision Makers

59% are business decision makers

Executives

23% are senior business decision makers

B2B demographics

Age

66% are under the age of 45

Gender

40% are female and 60% are male

Education

74% graduated from college

Income

57% have household income in the top 25%

Marriage

63% are married

Children

64% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

19% report having a disability

Health Insurance

19% are planning to buy health insurance

Mortgage

10% are planning to refinance

Finance demographics

Age

60% are under the age of 45

Gender

39% are female and 61% are male

Education

67% graduated from college

Income

53% have household income in the top 25%

Marriage

53% are married

Children

55% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

17% report having a disability

Domestic Travel

31% planning to purchase a domestic vacation

International Travel

13% planning to purchase an international vacation

Travel demographics

Age

59% are under the age of 45

Gender

55% are female and 45% are male

Education

56% graduated from college

Income

45% have household income in the top 25%

Marriage

50% are married

Children

53% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

22% report having a disability

Online Shopping

100% visited an online retail store in the past 6 months

Retail demographics

Age

60% are under the age of 45

Gender

51% are female and 49% are male

Education

63% graduated from college

Income

47% have household income in the top 25%

Marriage

52% are married

Children

52% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

25% report having a disability

Expand your reach

Explore audience insights from the Microsoft Search Network

Get started with Microsoft Advertising

Start taking advantage of Microsoft Advertising to grow your business.

 Sign up now