Skip to main content
Advertising

Download the Marketing with Purpose playbook to get actionable tactics to start your inclusive advertising journey today

Microsoft Audience Network data

March 2020

Build your brand and your business with Microsoft Audience Network data and insights. High-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge and select publisher partner properties help you extend your reach and campaign performance.

Explore the Microsoft Audience Network

Vertical market segments

Data about users on the Microsoft Audience Network

AllAutoB2BFinanceTravelRetail

All demographics

Age

64% are under the age of 45

Gender

52% are female and 48% are male

Education

44% graduated from college

Income

24% have household income in the top 25%

Marriage

44% are married

Children

30% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

26% report having a disability

Automobile

17% are planning to purchase an automobile in the next 3 months

Insurance

14% are planning to purchase insurance in the next 3 months

Auto demographics

Age

65% are under the age of 45

Gender

53% are female and 47% are male

Education

44% graduated from college

Income

23% have household income in the top 25%

Marriage

44% are married

Children

28% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

24% report having a disability

Decision Makers

82% are business decision makers

Executives

42% are senior business decision makers

B2B demographics

Age

73% are under the age of 45

Gender

36% are female and 64% are male

Education

54% graduated from college

Income

41% have household income in the top 25%

Marriage

54% are married

Children

45% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

20% report having a disability

Health Insurance

14% are planning to buy health insurance

Mortgage

7% are planning to refinance

Finance demographics

Age

66% are under the age of 45

Gender

51% are female and 49% are male

Education

46% graduated from college

Income

26% have household income in the top 25%

Marriage

44% are married

Children

31% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

26% report having a disability

Domestic Travel

40% planning to purchase a domestic vacation

International Travel

17% planning to purchase an international vacation

Travel demographics

Age

65% are under the age of 45

Gender

51% are female and 49% are male

Education

45% graduated from college

Income

25% have household income in the top 25%

Marriage

45% are married

Children

30% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

25% report having a disability

Online Shopping

98% visited an online retail store in the past 6 months

Retail demographics

Age

65% are under the age of 45

Gender

52% are female and 48% are male

Education

44% graduated from college

Income

24% have household income in the top 25%

Marriage

44% are married

Children

30% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

26% report having a disability

Expand your reach

Explore audience insights from the Microsoft Search Network

Get started with Microsoft Advertising

Start taking advantage of Microsoft Advertising to grow your business.

 Sign up now