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Microsoft Audience Network data

March 2020

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Vertical market segments

Data about users on the Microsoft Audience Network

AllAutoB2BFinanceTravelRetail

All demographics

Age

61% are under the age of 45

Gender

53% are female and 47% are male

Education

40% graduated from college

Income

23% have household income in the top 25%

Marriage

43% are married

Children

29% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

29% report having a disability

Automobile

59% are planning to purchase an automobile in the next 3 months

Insurance

26% are planning to purchase insurance in the next 3 months

Auto demographics

Age

67% are under the age of 45

Gender

47% are female and 53% are male

Education

41% graduated from college

Income

30% have household income in the top 25%

Marriage

51% are married

Children

41% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

30% report having a disability

Decision Makers

56% are business decision makers

Executives

29% are senior business decision makers

B2B demographics

Age

64% are under the age of 45

Gender

41% are female and 59% are male

Education

52% graduated from college

Income

32% have household income in the top 25%

Marriage

51% are married

Children

40% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

21% report having a disability

Health Insurance

22% are planning to buy health insurance

Mortgage

13% are planning to refinance

Finance demographics

Age

63% are under the age of 45

Gender

36% are female and 64% are male

Education

56% graduated from college

Income

44% have household income in the top 25%

Marriage

56% are married

Children

45% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

22% report having a disability

Domestic Travel

48% planning to purchase a domestic vacation

International Travel

24% planning to purchase an international vacation

Travel demographics

Age

68% are under the age of 45

Gender

59% are female and 41% are male

Education

47% graduated from college

Income

26% have household income in the top 25%

Marriage

45% are married

Children

33% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

28% report having a disability

Online Shopping

100% visited an online retail store in the past 6 months

Retail demographics

Age

61% are under the age of 45

Gender

54% are female and 46% are male

Education

42% graduated from college

Income

24% have household income in the top 25%

Marriage

45% are married

Children

30% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

29% report having a disability

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