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Microsoft Audience Network data

March 2021

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Vertical market segments

Data about users on the Microsoft Audience Network

All demographics

Age

62% are under the age of 45

Gender

49% are female and 51% are male

Education

55% graduated from college

Income

46% have household income in the top 25%

Marriage

52% are married

Children

58% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

30% report having a disability

Automobile

58% are planning to purchase an automobile in the next 3 months

Insurance

26% are planning to purchase insurance in the next 3 months

Auto demographics

Age

67% are under the age of 45

Gender

45% are female and 55% are male

Education

57% graduated from college

Income

52% have household income in the top 25%

Marriage

59% are married

Children

65% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

31% report having a disability

Decision Makers

60% are business decision makers

Executives

26% are senior business decision makers

B2B demographics

Age

64% are under the age of 45

Gender

39% are female and 61% are male

Education

70% graduated from college

Income

57% have household income in the top 25%

Marriage

63% are married

Children

64% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

22% report having a disability

Health Insurance

20% are planning to buy health insurance

Mortgage

10% are planning to refinance

Finance demographics

Age

61% are under the age of 45

Gender

38% are female and 62% are male

Education

62% graduated from college

Income

53% have household income in the top 25%

Marriage

53% are married

Children

60% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

23% report having a disability

Domestic Travel

43% planning to purchase a domestic vacation

International Travel

20% planning to purchase an international vacation

Travel demographics

Age

63% are under the age of 45

Gender

49% are female and 51% are male

Education

59% graduated from college

Income

50% have household income in the top 25%

Marriage

51% are married

Children

55% have children living at home

LGBTQ+

14% identify as LGBTQ+

Disabilities

29% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

57% are under the age of 45

Gender

51% are female and 49% are male

Education

57% graduated from college

Income

49% have household income in the top 25%

Marriage

54% are married

Children

60% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

30% report having a disability

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