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Keyword management is of the utmost importance. But how do you choose the best keywords, and how much should you bid on them? To get help, get up to speed on one of the most powerful tools at your disposal: the Keyword Planner.
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British Gas is Britain’s biggest energy provider, supplying gas and electricity to 12 million homes. Learn about how this utility company was able to improve its advertising efficiency and performance by using Responsive Search Ads powered by Microsoft AI.
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To enable a fast, trustworthy, and reliable search experience, we’re happy to announce the global availability of parallel tracking. Parallel tracking will be required for all new accounts starting in June 2020, and later in the fall for existing accounts.
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Learn about a new advanced option for creating campaign experiments, the cookie-based split option. You now have even more options for optimizing your campaigns.
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Get up to speed on a powerful capability: You can now choose multiple Microsoft Advertising accounts when using Google Import. Make it a snap to keep all your accounts in sync.
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