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With ever-expanding keyword lists and targeting options, managing bids efficiently can be difficult and time-consuming. Automated bid strategies from Microsoft Advertising give you flexible, advanced tools to save you time and maximize your ad spend.
Let us help you achieve your specific business goal with automated bidding.

Why use automated bid strategies?

Select one of our automated bid strategies today

Begin using automated bid strategies to make sure you're bidding effectively and automatically, to help ensure the maximum number of clicks and conversions. Explore all our automated bid strategies: Enhanced CPC, Maximize Clicks, Maximize Conversions and Target CPA.

  Manage your automated bid strategy