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Finding the perfect balance between friction and reward

In this episode, we are joined by Richard Hammond, CEO and Co-Founder of Uncrowd and author of ‘Smart Retail’ and ‘Friction/Reward’. Uncrowd is a UK tech start-up focused on understanding, through data, when and why consumers choose one retailer over a rival.

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Decorative image of a montage of multicolored hearts with the Microsoft Audience Network logo and title of campaign 'Share the love'.

Share the love - Microsoft Audience Network

With Valentine’s Day around the corner, it is time to pause and think about someone or something you love. Are you looking to buy a loved one a gift? Book a romantic trip away? Or treat yourself with a brand you love or a new experience? Either way, we are here to help advertisers cut through the noise and stand out from the crowd.

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9 steps to build trust: Ethical advertising principles

People are looking for brands to be authentic and act with purpose, and marketers play a powerful role within their companies to build trust and business value through purpose-driven marketing. Learn how to do it.

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Image of a smiling woman with glasses working on a laptop computer in a cushioned bay window. She is laid back against a big pillow and there is foliage outside the window.

Guide to growth: Four strategies

To help you chart a path to business growth, we offer four marketing and advertising strategies and associated resources. Learn how you can build resilience in the face of constant change and increase your volume and reach new audiences more efficiently.

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Man working while wearing headphones in a computer control room

Keep up to date: Microsoft Advertising Health Blog

With the Microsoft Advertising Health Blog, you can instantly check the health of the Microsoft Advertising platform and support tools using a single intuitive dashboard, and also stay up to date with the status of any issues.

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