To do this, Microsoft Advertising provides analytics tools and resources to help you improve your search campaigns.
Once you can delve into your ad analytics, and know where, when and how conversions are happening, you’ll be armed with the information you need to effectively optimize your campaign. For example, if you see high click-through rates, but low conversions, then try updating your landing page copy or put your purchase offer in a more visible location on the page. As another example, if your SEM analytics show that customers reach your conversion page, but visit other pages instead of converting, then try adding your call to action in those other pages where they are showing interest.
Go to web analytics