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Microsoft Advertising Blog

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New chapters: Exploring life’s transitional moments

2020 was a transitional year for many people, and 2021 has brought corresponding new life moments. Planning a move, buying a car, refinancing — consumers are making changes. We’re here to help your business best reach them as they start their journeys.

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Smart Shopping: Automate and optimize your shopping ads

Smart Shopping campaigns are the perfect choice for busy small business owners. With up-to-date customer data, you can automate and optimize your bidding and ad delivery. Learn more about how to apply this powerful capability to your campaigns.

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Target Impression Share and other August product updates

Learn about our August product updates, including an exciting addition to our automated bidding product suite, feed-based campaigns enhancements, new automated extensions and more. Catch up on all the latest developments in Microsoft Advertising.

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Connecting with audiences across work and life

One of the most unique ways that Microsoft Advertising can help marketers is by connecting them with audiences at the intersection of work and life. Our approach to partnership is providing access to audiences that can help grow our clients’ business.

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Back to school 2021: The return to in-person learning

Schools and colleges are expected to return to in-person learning for the upcoming academic year. We share some actionable online retail trends resulting from the influx in students. Learn how to reach these customers with Microsoft Advertising solutions.

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