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As consumers remain home, search has grown in increasing importance. It helps brands stay connected with consumers and highlights new and emerging behavior trends. Read this week's latest insights.
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Keyword management is of the utmost importance. But how do you choose the best keywords, and how much should you bid on them? To get help, get up to speed on one of the most powerful tools at your disposal: the Keyword Planner.
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This year, the Search Marketing Expo (SMX) went all-digital with their annual summer conference. Speakers presented actionable tactics to drive more traffic, leads and sales, and taught attendees about emerging technology and advancements in search platforms.
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We conducted research to discover what trust means to consumers, especially the role it plays in driving purchase consideration and business value. Get insights on the opportunity trust creates for brands to develop an authentic relationship with consumers.
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Microsoft Advertising is piloting an exciting new platform we’ve built called Digital Marketing Center, a Microsoft Garage project. Learn more about how small and medium business owners can easily manage their digital marketing across multiple platforms.
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