Blog

2020 Vision: Trends to define the next decade

•   January 30, 2020
•   Geoff Colon Aya Kikimova 
•   Insights
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Technology helps empower us, but technology can’t make business decisions for us — people still matter. Read the Microsoft Advertising Brand Studio’s findings on the intersections of technology and people’s behavior, and how they impact your brand.

Inclusive Marketing: Why it’s essential for your brand

•   January 27, 2020
•   MJ DePalma 
•   Insights
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Learn about Inclusive Marketing and the key elements that uncover a new framework for innovation, business relevancy and brand preference. Gain insight on the difference between diversity & inclusion and Inclusive Marketing, and how they relate.

Helpful migration tips for Expanded Text Ads and final URLs

•   January 24, 2020
•   Rosé Dorleans Shirley Yuan 
•   Product news
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Learn useful ways to migrate to Expanded Text Ads and final URLs using the Microsoft Advertising Editor and our Recommendations tab. Get benefits such as easier tracking management, faster load times of your landing pages and more engaging ads.

Microsoft Advertising: Creating a greener 2020 one tree at a time

•   January 22, 2020
•   Julie Wymetalek 
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Microsoft’s commitment to harnessing the power of technology to help build a more sustainable future is more important than ever. Microsoft Advertising is excited to announce a global sustainability initiative with a goal to plant 250,000 trees in 2020.

Webcast: The Art and Science of Account Optimization

•   January 20, 2020
•   Stein Broeder 
•   Insights
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Are your Microsoft Advertising campaigns in need of a recharge? Join our webcast to learn about the top five account optimization tactics for working smarter and faster, straight from industry experts.