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Microsoft Advertising Blog

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Increase products & services engagement with Filter Link Extensions

Get started with Filter Link Extensions, a powerful new ad extension available to all customers. With this extension, you can present many different features under categorized headers, so that users can quickly navigate to key products and offerings.


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9 steps to build trust: Ethical advertising principles

People are looking for brands to be authentic and act with purpose, and marketers play a powerful role within their companies to build trust and business value through purpose-driven marketing. Learn how to do it.

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Image of a smiling woman with glasses working on a laptop computer in a cushioned bay window. She is laid back against a big pillow and there is foliage outside the window.

Guide to growth: Four strategies

To help you chart a path to business growth, we offer four marketing and advertising strategies and associated resources. Learn how you can build resilience in the face of constant change and increase your volume and reach new audiences more efficiently.

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The Microsoft Advertising Partner Awards: Congratulations finalists!

Microsoft Advertising is delighted to announce the Americas finalists for this year’s Microsoft Advertising Partner Awards. The awards aim to recognize outstanding work by search advertising individuals, teams, agencies, channel and technology partners.

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What and chill? The content-streaming consumer journey.

Since lockdowns have occurred around the world due to COVID-19, people are streaming more content. Advertisers have an opportunity to capitalize on this shift in consumer behavior, but they need to know how users are searching to achieve the most success.

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