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Microsoft Advertising brings you powerful new ways to make your ads stand out: Dynamic Search Ads (DSA) now include support for an additional description field and longer dynamically generated ad titles.
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How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.
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Want to learn how to effectively use more space on the search results page and increase visual appeal, to better entice customers to visit your website? Learn from the experts about the latest innovative ad types and shopping optimizations.
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Microsoft teamed up with Advertiser Perceptions to glean insights from marketers and advertising agencies immersed in the quest for data-driven marketing excellence. Learn how to successfully utilize data and what defines the marketers who do it best.
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When it comes to digital marketing, change is the only constant, making it hard for today’s marketers to decipher fact from fiction. Dig into the data and take a closer look at three common myths affecting the decisions that we as marketers make every day.
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