Blog

COVID-19 has changed how people shop: how they interact with products has moved from in-store where they can see and touch to completely digital. Read more to learn how search trends in retail, have changed dramatically in the past few months.

As consumers remain home, search has grown in increasing importance. It helps brands stay connected with consumers and highlights new and emerging behavior trends. Read this week's latest insights.

Discover powerful new keywords with Keyword Planner

•   July 07, 2020
•   Kevin Salat 
•   Product news
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Keyword management is of the utmost importance. But how do you choose the best keywords, and how much should you bid on them? To get help, get up to speed on one of the most powerful tools at your disposal: the Keyword Planner.

SMX Next: Conference recap

•   July 03, 2020
•   Stein Broeder 
•   Insights
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This year, the Search Marketing Expo (SMX) went all-digital with their annual summer conference. Speakers presented actionable tactics to drive more traffic, leads and sales, and taught attendees about emerging technology and advancements in search platforms.

We conducted research to discover what trust means to consumers, especially the role it plays in driving purchase consideration and business value. Get insights on the opportunity trust creates for brands to develop an authentic relationship with consumers.