The concepts of mobile native ads and desktop native ads are the same. Each is composed of sponsored content, social media ads, and in-feed ads. The primary difference between these two is how users behave on a desktop computer as opposed to how they behave while using a mobile device. Desktop devices are primarily used at work or for more professional purposes. Mobile devices are more often used for personal activities like shopping, using apps, reading websites for personal enjoyment, and scrolling social media. This presents a unique opportunity to reach an audience that is looking out for themselves.
Businesses that plan to start using native advertising should consider who their audience is and what their goals are. If the product or service is more professional in nature, desktop native ads might be the way to go. However, brands that have a more personal connection with customers, as opposed to those that are used for business purposes, might have more success focusing on mobile native ads.