May 25, 2021
4-minute read
Smart keyword research is critical to increase search traffic to your business. The two main keyword types are brand and non-brand. Both are important, but today we dive into the importance of non-brand keywords and how they can help you grow your reach.
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May 24, 2021
4-minute read
With shopping rapidly shifting to eCommerce, how are people beginning their gift shopping? We surveyed over one thousand gift givers, asking them how their overall shopping has changed as well as how they're thinking about gift shopping this year.
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May 20, 2021
1-minute read
In this episode of The Download, we’ll share insights on the topic of travel. We’ll talk to a young traveler who has visited all 177 countries in the world. We’ll unravel the future of travelling; plus, a product pop-up you won’t want to miss.
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May 17, 2021
4-minute read
The inequitable impacts of the pandemic are well documented, but what we can do as marketers is not. Learn how to build a brand that is welcomed into people’s lives by earning their trust and upholding their values through Marketing with Purpose.
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May 10, 2021
4-minute read
Consumer behavior has shifted throughout the pandemic. Easing of lockdowns and vaccinations have made Americans excited for “normal” life. Learn what Microsoft Advertising predicts to trend, and the actions advertisers can take to optimize their campaigns.
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