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As we transition from crisis to recovery, we are witnessing a shift from the panic buying of staple goods to the resurgence of industries such as retail and travel as consumer optimism returns alongside the easing of lockdown restrictions.
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No matter which vertical we consider: the COVID-19 crisis continues to impact global consumer behavior in a multitude of ways. Get our consumer search trends report to catch up on the latest research, to help your business respond, recover and reimagine.
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Microsoft Advertising conducted a series of research studies to help determine how inclusion in advertising plays a role with consumers. We share our insights along with actionable tactics to help you apply these research findings.
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As a result of COVID-19, consumers have moved online and have adapted fast. This has changed consumer’s shopping behaviours throughout lockdown, which potentially will impact trends we have previously seen during the festive season.
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Search query trends during COVID have provided invaluable insights into consumer behaviors and needs. Advertisers should not limit themselves by only activating search trends on search. Read more about how to extend the activation of search-based insights into native advertising.
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