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More than ever, people across the globe are calling on brands to answer an essential question: “What does your brand stand for?” Explore this by utilizing our insights and purpose-driven strategies, to reimagine your business with human-centered approaches.
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As we transition from crisis to recovery, we are witnessing a shift from the panic buying of staple goods to the resurgence of industries such as retail and travel as consumer optimism returns alongside the easing of lockdown restrictions.
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No matter which vertical we consider: the COVID-19 crisis continues to impact global consumer behavior in a multitude of ways. Get our consumer search trends report to catch up on the latest research, to help your business respond, recover and reimagine.
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Microsoft Advertising conducted a series of research studies to help determine how inclusion in advertising plays a role with consumers. We share our insights along with actionable tactics to help you apply these research findings.
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As a result of COVID-19, consumers have moved online and have adapted fast. This has changed consumer’s shopping behaviours throughout lockdown, which potentially will impact trends we have previously seen during the festive season.
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