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Microsoft Search Network data

June 2020

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Global

comScore market data for PC Users

13.7 billion Monthly PC searches
638 million Unique PC users
12.8% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

AllAutoB2BFinanceTravelRetail

Product research

51% use search engines for online product research

Brand discovery

38% use search engines for brand discovery

All demographics

Age

73% are under the age of 45

Gender

45% are female and 55% are male

Education

33% graduated from college

Income

25% have household income in the top 25%

Marriage

53% are married

Children

46% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

17% report having a disability

Automobile

72% are planning to purchase an automobile in the next 3 months

Insurance

29% are planning to purchase insurance in the next 3 months

Auto demographics

Age

79% are under the age of 45

Gender

43% are female and 57% are male

Education

34% graduated from college

Income

31% have household income in the top 25%

Marriage

59% are married

Children

53% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

20% report having a disability

Decision Makers

56% are business decision makers

Executives

24% are senior business decision makers

B2B demographics

Age

76% are under the age of 45

Gender

41% are female and 59% are male

Education

41% graduated from college

Income

33% have household income in the top 25%

Marriage

63% are married

Children

59% have children living at home

LGBTQ+

1% identify as LGBTQ+

Disabilities

13% report having a disability

Health Insurance

29% are planning to buy health insurance

Mortgage

14% are planning to refinance

Finance demographics

Age

80% are under the age of 45

Gender

39% are female and 61% are male

Education

41% graduated from college

Income

35% have household income in the top 25%

Marriage

58% are married

Children

56% have children living at home

LGBTQ+

1% identify as LGBTQ+

Disabilities

18% report having a disability

Domestic Travel

47% planning to purchase a domestic vacation

International Travel

34% planning to purchase an international vacation

Travel demographics

Age

79% are under the age of 45

Gender

45% are female and 55% are male

Education

40% graduated from college

Income

29% have household income in the top 25%

Marriage

50% are married

Children

49% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

14% report having a disability

Online Shopping

97% visited an online retail store in the past 6 months

Retail demographics

Age

73% are under the age of 45

Gender

45% are female and 55% are male

Education

35% graduated from college

Income

26% have household income in the top 25%

Marriage

54% are married

Children

47% have children living at home

LGBTQ+

2% identify as LGBTQ+

Disabilities

17% report having a disability

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