Unlike traditional online advertisements,
native advertising describes a form of online ads that mimic the look of the platform they appear on. Typically, these ads can be found on social media in between regular content on the app or on websites in the form of a paid blog or video. The goal of well-done native advertising is to fit into the natural flow of an app or website in a non-disruptive format. Unlike some traditional ads, these don’t abruptly take the user away from their online experience. Native advertising, using the Microsoft Audience Network, can help you reach the audience segments you want, using a range of criteria like demographics, geography, media channels, and customer intent.