Audience targeting

In-market audiences are curated lists of customers who have shown purchase intent signals within a particular category, powered by Microsoft audience intelligence signals, including searches and clicks on Bing and page views on Microsoft services

Unique to Microsoft Advertising, you can target potential customers based on their LinkedIn profile information. Find the audience you’re looking for based on their LinkedIn profile information, including company, industry or job function

Connect with additional users who are similar to your current customers. You define audience segments using your Remarketing lists and we find new customers who are similar to those, giving you an increased pool of potential customers, who are more likely to convert.

Predictive targeting for Audience ads helps you easily find new audiences that you may not have considered targeting—who are more likely to convert. We use a combination of your ad content, landing pages, and audience intelligence signals to help you reach the right potential customers at the right time to expand your audience reach.

When people look for products and services online, they rarely convert on their first visit. That’s where remarketing comes in. Remarketing lets you improve your return on investment by optimizing your campaigns for people who have visited your website before—make sure you have Universal Event Tracking (UET) tags in place before you use remarketing.

Don’t have time to build your own remarketing lists? Autogenerated remarketing lists make it easy and fast to get started with remarketing. Leverage all visitors, all converters or smart remarketing lists to re-engage with people who have visited your site previously.

A solution to reach and engage audiences across the entire marketing funnel—from awareness to conversion.  Reach people who saw your ad, and did not make it to your site. This approach ensures that ads seen across different channels—search, native, display, video, and CTV—are connected and relevant at every stage of the funnel. Advertisers can use sequential messaging to tell a cohesive brand story, increasing performance with high-value audiences.

Dynamic Remarketing helps you target users and display more-relevant Product Ads. With this feature, you can target users based on specific product IDs they’ve interacted with to show users ads with those same product IDs.

With customer match, you can use the email addresses your customers have shared with you to reengage with them across the Microsoft Advertising Network. Use your customer match lists to grow brand awareness, increase conversions by reengaging with them, or tailor messaging to upsell or cross-sell other products and services.

A custom audience is a type of remarketing list that is generated by using your own customer data to create richer user segments. Through your data management platform (DMP), you can segment your customer data however you see fit. Segment customers by purchase history, lifetime value, tenure, subscriber type, time since last purchase, or customer referrals.

With combined lists, you combine existing audience lists to create a new one. Combine lists using AND, OR, and NOT conditions to reach just the right set of customers.