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Microsoft Advertising Insights and Success stories

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Reimagining Cross-Channel Measurement

How the Microsoft + Roku collaboration will elevate your ad campaigns by connecting the dots between TV streaming, search, and audience ads.

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Happy person looking at a screen while wearing headphones at home.

Article

Microsoft Store Ads

How Clever Apps achieved a 31% increase in revenue YoY from Microsoft Store with Microsoft Advertising

April 2024

Person holding a phone while traveling on a train.

Article

ixigo’s success story

How ixigo generated a remarkable 44% total conversions with Microsoft’s Dynamic Search Ads

April 2024

Two coworkers talking while holding a tablet in an office setting.

Article

RelevanC’s success journey

Green KPIs for the win: How Microsoft Invest helps brands lowering carbon emissions

March 2024

Three happy people smiling and laughing while holding a tablet.

Article

Darmar’s success journey

How Darmarsklep.pl increased ROAS 865% with Microsoft Advertising

March 2024

Happy university students celebrating on graduation day with graduation gowns.

Article

ASU’s success journey

Arizona State University expands online student enrollment through Microsoft Advertising

March 2024

Person with a laptop sitting in an armchair.

Article

Owl Labs's success journey

How Owl Labs achieved a 60% lower CPA with Microsoft’s Search Ads

March 2024

Person sitting in front of a big bouquet of flowers and smiling.

Article

Flower Chimp's success journey

How Flower Chimp achieved a 231% increase in total conversion rates with Microsoft Advertising

March 2024

Two people laying on the grass. One is whispering in the other one’s ear.

Article

Gandalf's success journey

How Gandalf achieved a 1316% ROAS and 100% overall higher revenues with Microsoft Advertising

March 2024

person sitting at a desk in an office working on a laptop.

Article

First-id success journey

How to increase 65% of the overall reach, compared to a third-party cookie targeted campaign and 78% of impressions without cookies on publisher's partner inventory, First-id was the only deterministic identifier without cookies that showed up.

March 2024

Microsoft Advertising Cannes Lions 2024 invitation from June 17 to June 21 with a smiling woman at the beach.

White paper

Microsoft Advertising at Cannes Lions 2024

Discover the possibilities with Microsoft Advertising at the Cannes Lions International Festival of Creativity 2024.

March 2024