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The Microsoft Search Network audience

The Microsoft Search Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Microsoft Search Network audience in the U.S. and how users are searching from their desktop computers below.,

3 tips to maximize the holiday shopping season

  October 08, 2019

This year, holiday sales revenue could top $1 trillion for the first time. Digital sales are accelerating, so having a digital marketing strategy that incorporates paid search is key. Check out our tips to help you maximize sales this holiday season.

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Manage multiple accounts more easily with manager accounts

  October 07, 2019

Learn about how Microsoft Advertising is incorporating your feedback to help make your multi-account management a breeze. We’re rolling out three key updates to help you meet your marketing goals: manager accounts, hierarchies and shared libraries.

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Coming changes to your budget strategy features

  October 04, 2019

Microsoft Advertising will be deprecating the Accelerated budget strategy by October 31, 2019 for Search, Dynamic Search Ads (DSA) and Shopping campaigns. After this migration, campaigns will start serving as Standard regardless of the chosen strategy type.

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For Virgin Australia, our core customer segmentation aligns more with the Bing Network audience. I think that might be one reason we’ve increased the investment because we've seen that performance growth and the conversion rates.

— BEN WILL, Digital media specialist, Virgin Australia

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