Even if you aren’t already familiar with display ads, you’ve likely stumbled across them at some point. Display advertisements appear on third-party websites, apps, and social media, often combining video, images, and creative copy to boost brand awareness or direct viewers to a page.
Display ads typically appear at the top, bottom, or side of a webpage and can remain static or move as the user scrolls down the page. Most display ads are rectangular or square, with content that aligns with the website it appears on or the desired audience demographics. Internet users view this common form of digital advertising on a daily basis, whether they’re browsing an online newspaper, scrolling their feeds, or playing a free mobile game, making them a popular and effective form of digital marketing.