Ad tools to better manage your ad campaign

Use our helpful SEM ad tools to work faster, improve ad performance and manage your PPC campaigns more efficiently.

Ad Preview Tool

Confirm that your ad appears correctly on Microsoft Bing and quickly spot possible issues.

Automated bidding

Select one of our bid strategies to help you achieve a specific goal for your business.

Campaign Experiments

Test your campaign changes with confidence.

Competition tab

Stay ahead of the pack with actionable competitive recommendations.

Conversion tracking

Measure your impact online and offline. Access tools to help optimize your campaigns.

Editor

Create and manage your online marketing campaigns with this timesaving desktop application.

Google Import

Import campaigns from Google Ads to get your ads online faster to 44 million searchers.

Keyword Planner

Use Keyword Planner to find the most effective keywords, ad groups and more.

Local advertising

Connect with local customers by showcasing your business and information on Bing Places for Business.

Microsoft Advertising app

Monitor your campaigns and get real-time SEM analysis on the go with SEM ad tools on your mobile device.

Microsoft Advertising Scripts

Manage customized tasks in a user-friendly, programmatic way.

Mobile ad targeting

Be there at the right time to influence mobile searchers’ decisions in all major online platforms.

Recommendations tab

Get customized ideas about how to improve your campaigns.

Universal event tracking

Track what your customers do after they click on your ad with UET tags in your website.

Web analytics

Access tools to analyze data, optimize campaigns, and make the most of your ad budget. Delve into your ad analytics, and know where, when and how conversions are happening.