Ad tools to better manage your ad campaign - Microsoft Advertising

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Use our helpful SEM ad tools to work faster, improve ad performance and manage your PPC campaigns more efficiently.

Editor

Create and manage your online marketing campaigns with this timesaving desktop application.

Microsoft Advertising Intelligence

Seamlessly research and optimize your SEM marketing campaign keywords.

Keyword Planner

Use Keyword Planner to find the most effective keywords, ad groups and more.

Microsoft Advertising app

Monitor your campaigns and get real-time SEM analysis on the go with SEM ad tools on your mobile device.

Automated bidding

Select one of our bid strategies to help you achieve a specific goal for your business.

Ad Preview Tool

Confirm that your ad appears correctly on Bing and quickly spot possible issues.

Campaign Experiments

Test your campaign changes with confidence.

Microsoft Advertising Scripts

Manage customized tasks in a user-friendly, programmatic way.

Recommendations tab

Get customized ideas about how to improve your campaigns.

Competition tab

Stay ahead of the pack with actionable competitive recommendations.