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Guide to growth: Reach more shoppers with an inclusive approach

Inclusive audience marketing is understanding with empathy who your customers are and, more importantly, who you might be missing. Ensure you make inclusive marketing part of the core of your strategy using our Marketing with Purpose Playbook.

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Retail sees strong annual growth over Thanksgiving holiday weekend

Black Friday and Cyber Monday 2020 were expectedly major days for retail sales and searches, but there were unexpected trends that surfaced in our search marketplace. See what we uncovered and learn more about our marketplace growth and hot product categories.

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Guide to growth: Get more volume & reach new audiences efficiently

Navigating through uncertainty, often with fewer resources, is the new normal. We want to help you chart a path to growth in 2021, so we’re offering four important strategies that will help you recover and thrive.

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Microsoft Advertising Celebrated Partner spotlight

Meet the winners of the Microsoft Advertising Partner Celebration. We interviewed the winners to get an inside look at these companies — their history, objectives, partnership with Microsoft Advertising and more.

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Retail expert Ken Hughes holding mask titled 'The Captive Economy'.

How to succeed in the captive economy with international retail expert Ken Hughes?

With the holiday season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviors, it’s hard to predict what this period will look like exactly. International shopping behavioralist by profession, Ken Hughes shares his thoughts and insights in the below interview.

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