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Trust is pivotal between a brand and its consumers. It serves as the foundation for love and loyalty, which lead to purchase consideration. Learn about the trust curve, and consumer expectations that build the laddering effects of trust, love and loyalty.
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As consumers remain home, search has grown in increasing importance. It helps brands stay connected with consumers and highlights new and emerging behavior trends. Read this week's latest insights.
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May is Mental Health Awareness Month. With the uncertainty we’re currently experiencing, it’s a particularly important time to be discussing this topic. Learn about the importance of storytelling and find resources to promote mental wellness.
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British Gas is Britain’s biggest energy provider, supplying gas and electricity to 12 million homes. Learn about how this utility company was able to improve its advertising efficiency and performance by using Responsive Search Ads powered by Microsoft AI.
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What is certain is that consumer behavior is shifting during this time and we need to be flexible to adjust our strategies with the changes that are happening almost daily. Learn more in our latest eBook.
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