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The job of marketers is to persuade consumers to make a purchase. However, before marketers can wield that influence, they need to understand those they want to persuade. The most impactful marketers are focused on the customer experience.
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Microsoft Advertising is excited to bring you new Shopping Campaign functionalities: improved Product Groups within the campaign user interface, and Product Group management using Scripts. These improvements can save you valuable time.
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Technology helps empower us, but technology can’t make business decisions for us — people still matter. Read the Microsoft Advertising Brand Studio’s findings on the intersections of technology and people’s behavior, and how they impact your brand.
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Learn about Inclusive Marketing and the key elements that uncover a new framework for innovation, business relevancy and brand preference. Gain insight on the difference between diversity & inclusion and Inclusive Marketing, and how they relate.
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Learn useful ways to migrate to Expanded Text Ads and final URLs using the Microsoft Advertising Editor and our Recommendations tab. Get benefits such as easier tracking management, faster load times of your landing pages and more engaging ads.
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