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Microsoft Advertising Blog

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Earn your badge: Digital Advertising Fundamentals

Onboarding new talent to your organization is always a challenge, and they may need to be educated about our industry. Microsoft Advertising has created a set of 4 introductory on-demand courses to help introduce people to digital advertising.

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The value of non-brand queries across key verticals

Smart keyword research is critical to increase search traffic to your business. The two main keyword types are brand and non-brand. Both are important, but today we dive into the importance of non-brand keywords and how they can help you grow your reach.

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Gifting done differently: 5 tips to reach the new consumer

With shopping rapidly shifting to eCommerce, how are people beginning their gift shopping? We surveyed over one thousand gift givers, asking them how their overall shopping has changed as well as how they're thinking about gift shopping this year.

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The Download, Episode 7: Travel, travel and more travel

In this episode of The Download, we’ll share insights on the topic of travel. We’ll talk to a young traveler who has visited all 177 countries in the world. We’ll unravel the future of travelling; plus, a product pop-up you won’t want to miss.

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What is ad retargeting and how to use it to capture customers

If you run a small business and sell your products or services online, you know how critical advertising is in driving people to your website. What if they’re not ready to buy right away? Learn how retargeting can help you achieve your business goals.



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