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Blog

Kevin Salat

PRODUCT MARKETING MANAGER, Microsoft Advertising

BLOG POSTS BY Kevin Salat

Page 1 of results

Discover powerful new keywords with Keyword Planner

Keyword management is of the utmost importance. But how do you choose the best keywords, and how much should you bid on them? To get help, get up to speed on one of the most powerful tools at your disposal: the Keyword Planner.

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Try it: A crossword puzzle from Microsoft Advertising

Today is the Tuesday after the Memorial Day three-day weekend, and for many, the start of a new work week. To help us all ease back into the daily grind, we offer a search-advertising-themed crossword puzzle to have fun with and hopefully reduce stress.

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Making the Bing Ads landing page every customer’s one-stop shop

Whether you’re already a Bing Ads user or completely new to the platform, the login page should give you all the information and direction you need to advertise with us. Not only should signing in be simple, but we want to also help those of you interested in learning more about how Bing Ads can help your business.

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Improved Demographic Targeting in Bing Ads

Increased age and gender coverage to help you better reach your audience When it comes to your audience, you don’t just want volume, you also want relevance. You want to reach the right customers that will get you quality conversions and boost your campaign performance. Serving personalized, more relevant ads to your audience through targeting means growth for you or your client’s business. And now on Bing Ads, the opportunities to target your customers just got even better. Introducing Improved...

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