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Content is King: An overview of the new and improved Bing Ads Blog

Here on the Bing Ads Blog, there have been quite a few updates, improvements and changes since I first started contributing content back in 2007. Although each one was a step forward from what the blog had been before, I can honestly say that I think this one is the best yet.

After months of planning, meetings, mock-ups, feedback loops, revisions and a tremendous amount of hard work and focus on the part of our illustrious web development team, I’m really excited to unveil our new clean, simple, clutter-free look and provide you with this walk-through of some of the functional updates.

Designed with you in mind

The North Star of every discussion we had while working on this revamp was to keep the design focus on what you, Dear Reader, come here for: our content. We wanted to make it as easy as possible for you to find the information you need as quickly as possible. With that in mind, you’ll see in the main navigation that we’ve simplified the number of main categories:

  • Clicking on “Newest”(the default) will display all blog posts as they were published in chronological order, regardless of topic.
  • Clicking on “Product News” will display all blog posts related to updates, improvements and news related to the Bing Ads platform.
  • Clicking on “Tips” will display all blog posts that were created with the intent of helping you optimize your campaigns, learn how to use new features and overall, get the most out of your Bing Ads campaigns.
  • Clicking on “Insights” will display all blog posts that provide industry/vertical insights that can help you prepare for seasonal opportunities, e.g. tax season, Mother’s Day, etc.

In addition to this more simplified category structure, we’ve also cut down and consolidated the more topic-specific tags you’ll find on individual blog posts. For example, if you’re reviewing information on Unified Device Targeting (UDT) and want to see what else has been written on this topic, simply click on the “targeting” tag to bring up everything that’s been written on the topic of targeting, which includes several other posts that covers UDT.

What you want, where you want it

Not only have we been hard at work to simplify the content discovery experience, we’ve also taken into account some of the more aesthetic aspects that will hopefully have a positive impact on your browsing experience.Bing Ads Blog Mobile

First, we’re happy to announce that the Bing Ads Blog is now optimized for mobile devices (YAY!!). No matter where you are or what device you’re on, you’ll be able to easily view our blog content with no concern about wonky formatting. If you’re on your phone now, go ahead and add a favorite for http://blog.bingads.com … there’s no time like the present!

In addition to our new mobile-friendliness, you’ll also notice that on the post summary pages, instead of the tiny snippet that used to give you just a few sentences from the start of the post, there’s now a much larger chunk of the intro to help give you a better idea of whether you want to keep reading or not. 

If you do decide to keep reading – and we hope you will -- you’ll notice that we’ve added a new “author box” to the end of each post. We’re still in the process of filling in all the information gaps for all of our current bloggers, but on many of them, you will find the author’s photo, name, professional title and if they’re active on Twitter, their personal Twitter handle.

Another new feature we hope you’ll enjoy is that whenever you scroll down far enough for the main navigation to disappear from the top of your page, a miniature version of that navigation will appear as a small bar across the top, helping you quickly return to any of the main category pages without having to scroll all the way back up to the top again.

For our international readers, we've added a quick and easy way to access the most locally-relevant content -- simply scroll down to the bottom of the Twitter feed embedded on the right rail of the page and you'll find a link to this page:

 Bing Ads Blog International

Connecting made easy

Whether you’re more interested in us staying in touch with you or in sharing what we’re publishing with your own networks, the new design has you covered.

Did you know that every week, we send out a Blog Digest email that provides links to all the posts that have been published since the previous week’s digest? It’s a great way to get an at-a-glance look at the latest news, tips and insights that comes right to your inbox. If you’re not receiving these emails and would like to, just enter your email address in the box on the right hand side of the page, right on top of our Twitter feed.

Speaking of Twitter, if you’re not already following us there (or on your network of choice), you’ll find all those handy icons to stay in touch at the top of the page in the colorful banner. You’ll also find sharing buttons at the top of each post, making it easy to instantly share whatever you find informative or interesting with your own social networks.

So, what do you think? Like it? Love it? Hate it? We’d love to hear your feedback, (the former more so than the latter, but hey… we can take constructive criticism) -- ping us on Twitter and let us know what you think!