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Microsoft Advertising Blog

Jamie Chung

Program Manager

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Create more compelling call to actions for your business using mobile-optimized Expanded Text Ads

We began inviting customers to pilot Expanded Text Ads with us back in August and we appreciate the overwhelming interest and feedback you’ve given to our team. Starting today, all advertisers worldwide will be able to begin creating more compelling ads using this ad new format through the Bing Ads Web interface, Bing Ads Editor, as well as Bing Ads API.

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Expanded Text Ads now available for pilot to all Bing Ads customers

Expanded Text Ads is a new mobile-optimized ad format that enables your customers to craft longer ad copy and optimize their ad text to better engage with searchers before they click on their ads. Expanded Text Ads works seamlessly on mobile, tablet and desktop devices, giving you a way to create more compelling calls to action for consumers and drive higher conversions to your business.

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Upgraded URLs now available in Bing Ads: an easier way to manage your tracking URLs

It can be a challenge to track campaign performance and understand how customers are reacting to your ads. Not only do you have a lot of performance metrics, but you also have a lot of campaigns, ads to manage to ensure you are effectively spending your budget and increasing your return on ad spend. Upgraded URLs are here to simplify things for you.

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The Wait is Over: Bing Ads Editor for Mac beta is available today!

We want to provide the best experience possible wherever you are, whenever you need it. Bing Ads has complimentary experiences for you including the Web UI, Bing Ads V10 API, Bing Ads Editor for Windows and the mobile apps for iOS + Android. The biggest gap in our offering has been to provide a robust desktop editor tool for our Mac based customers. Back in November 2015, we announced that we started working on Bing Ads Editor for Mac and today we are excited to invite all our English speaking...

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