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Microsoft Advertising Blog

POSTS TAGGED WITH "ads"

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Optimize now for the changing holiday retail landscape in 2021

Microsoft Advertising has collected recent data that points to some winning strategies marketers should consider during holiday planning. Check out four key trends to keep in mind as you plan your holiday campaigns.

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How zero-party data is changing trust and relevance in advertising

We’re finally at the point of building real trust, transparency, and relevance with zero-party data. Learn more about what zero-party data is and how to use it, as well as why you should include it in your advertising strategy to build trust into the future.

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Credit card ads: Showcase your offerings on Microsoft Advertising

If you’re a credit card advertiser, you know that consumers are evolving: less brand-oriented and using fewer comparison sites. To help you reach our unique Microsoft audience, we’re excited to announce the open beta of a new product: Credit card ads!

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Show your brand values: Marketing with Purpose Business Attributes

Marketing with Purpose Business Attributes help you differentiate your brand, highlighting unique attributes that showcase how you demonstrate responsibility, how your brand values align with those of your customers, and how your brand is being inclusive.

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Smart Shopping: Automate and optimize your shopping ads

Smart Shopping campaigns are the perfect choice for busy small business owners. With up-to-date customer data, you can automate and optimize your bidding and ad delivery. Learn more about how to apply this powerful capability to your campaigns.

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