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Webcast hosted by ON24
Capitalize on search demand arising from new model reveals
Duration: 55 minutes Available: On demand
Driven by rapid advancements in technology, the automotive industry is on the precipice of change. As a result, the automotive consumer decision journey has become longer, more complex and with a growing number of new models expected to hit the marketplace, more competitive.1 What does this mean for marketers? It’s crucial to build your brand and present prospective buyers with the right message at the right time. Based on a study conducted by our search analytical lead, Amanda Pasciolla, we’ll share four strategies to help you succeed in a competitive, ever-changing landscape.
What you’ll learn during the Webinar:
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Sr. Global Multicultural and Inclusive Marketing Manager Microsoft Advertising
MJ DePalma is known as a voice for optimizing business and life through spreading ideas for diversity, equity and inclusion. Her career spans 24 years in retail, sales, business development and marketing where her passion and purpose has converged into the meaningful practice of Inclusive Marketing. MJ's motto is "Learn better to know better so together we can do better."
Search Analytical Lead, Autos Microsoft, Bing Ads
Amanda Pasciolla has spent her career in the digital advertising space and currently utilizes the breadth of Microsoft’s product portfolio and the power of predictive analytics and machine learning to analyze trends and consumer behavior. Amanda empowers Microsoft’s top Automotive customers through focused brand narratives, driving performance and growth with unique and actionable insights.