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Webcasts: Insights & trends

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Webcasts: Insights & trends
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60:00

The future of programmatic native

Learn more about the insights and strategies needed as the industry shifts

Join us for a conversation between Advertiser Perceptions and Microsoft Advertising. You’ll get a unique view into challenges other native advertising decision makers face, the opportunities to take advantage of now, and actions that may put you ahead. 
 
Against the backdrop of uncertainty including the deprecation of third-party cookies, and a continued focus on consumer privacy, programmatic native advertising is well positioned to deliver the right message to the right audience at the right time. 
 
This webcast will focus on sentiments shared by advertising executives and agency leads from recent interviews, and what they are planning to adapt to industry change. From a focus on first party data, to implementing a multi-channel strategy, auditing performance measurements and maintaining control through brand safety – we’ll talk about the trends we are seeing, and how you can improve your native strategy with the Microsoft Audience Network to grow your business.
 

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