The Download in Banff: How the power of purpose was changed by the pandemic June 2022 The Download The Download Duration: 20:11 This special episode of The Download comes from Banff, Alberta, for The Gathering Summit. Neither an event nor conference, it brought together marketers and representatives of top cult brands to share their ideas on community, authenticity, values and purpose that build brand love in our modern world. Watch this episode to learn from: Sona Khosla, Chief Impact Officer of Benevity, who shares her perspective on the internal power that companies generate when they support the purpose and values of individual employees and how that translates into environmental, social, and governance (ESG). MJ DePalma, Director of Inclusive Marketing at Microsoft, who shares the background of her keynote presentation and how Microsoft’s support of her passion has helped her, in turn, shape its culture. Darragh Simm, Senior Marketing Manager at Microsoft, as he hosts our new segment: That’s a Good Question. You’ll hear directly from attendees of The Gathering on what they look for in their favorite brands. More resources and additional ways to learn: Read more about The Gathering here. Watch previous episodes of The Download on-demand at MicrosoftAdvertising.com/TheDownload.