New challenges for native January 2022 Native advertising Native advertising Duration: 11:17 Digital advertising is constantly evolving to meet the ever-changing needs of users. Advertisers are having to get creative as people are becoming more sophisticated in the ways they discover and interact with content. This is where the use of native advertising comes in. Native ads are a form of advertisements that are more contextual than the traditional display and banner ads used in the space. In this short video, learn about the expected changes coming in the advertising industry and what you can do to be prepared.