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Collaboration between Roku and Microsoft drives new ad insights and strategies

December 2022

Insights & trends
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60:00

Future-proof your Search strategy and TV Streaming reach with combined consumer data and insights, powered by the Microsoft x Roku collaboration

As we shift into a post-cookie world, digital media decision makers are challenged with how to measure the effectiveness of advertising across devices. Marketers are asking, “How does TV streaming and search work together? How does search advertising influence consumer behavior and play a role in full funnel marketing?” 

For the first time, advertisers can measure how TV ads—both linear and streaming— influence search and search purchasing behaviors.

The Microsoft Advertising and Roku collaboration is groundbreaking because it connects the dots between TV ads and how consumers research, consider, and purchase products.

Learn how Microsoft Advertising and Roku together elevate the ad experience and maximize ad performance with new, combined insights into search and search purchase behaviors. 
 

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Speakers

Lynne Kjolso

VP of Global Advertising Business Team

Microsoft

Alison Levin

VP of Ad Revenue and Marketing Solutions

Roku Inc.

Megan Barnicle

Audience Analytical Lead

Microsoft

Jasmine Park

Audience Analytical Lead

Microsoft

Sisie Nong

Audience Analytical Lead

Microsoft

Addison Nitto

Audience Analytical Lead

Microsoft