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Reach the evolving consumer

November 2021

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Grow your audience with Microsoft Advertising

Consumers continue to change their behaviors based on new priorities, especially as their personal and professional lives are blending. Join us to learn how these newly surfaced consumer priorities are dictating change along the consumer journey and how you can reach them using Microsoft Advertising.

In this webcast we will cover:

• The rise of new consumer behaviors and shopping patterns
• Two new consumer personas: Empowered Activists and Self Care Enthusiasts 
• How to reach them with Microsoft Advertising
• How to get started using Google Import and Facebook Import

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Stein Broeder

Senior Marketing Communications Manager

Microsoft Advertising

Mallory Harwood

Product Marketing Manager

Microsoft Advertising

Kevin Salat

Product Marketing Manager, Microsoft Advertising