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Easily Import Your AdWords Campaigns Using Bing Ads | #ppc #sem #advertising

It’s hard to believe, but the holiday season is just around the corner. According to a new survey from coupon site, 31% of consumers plan to do their holiday shopping online this year, and 39% of survey respondents will start their holiday shopping before November.

Start early and get noticed this season with Import CampaignsBeta.

Take advantage of the upcoming holiday season and the new Import Campaigns functionality in Bing Ads to expand your online search campaigns and reach new customers on Yahoo! Bing Network.  This new feature allows you to easily import your search campaigns from AdWords with just a few quick steps, making it easier than ever to connect with the 46 million unique searchers using the Yahoo! Bing Network who don’t use Google in the U.S.2  

During this simple import process, you can selectively preserve or refine your data elements, such as budgets, bids and destination URLs, to get the most out of your campaigns.

Get started in three easy steps:

  1. Sign in to your Bing Ads account and click the Import your campaigns link on the Campaigns tab. 
  2. Select Directly from Google AdWords from the drop-down options.
  3. Follow the simple steps, as seen in our step-by-step guide.

Note:  this image shows the various ways to access the import functionality. 

Get ahead of the holiday rush.

If you take the time to import your campaigns now, you will have time to make changes before prime holiday shopping season gets into full swing, enabling a broader reach and more coverage.


1. Including Microsoft and Yahoo! Core Search sites.
2. comScore Core Search (custom), June 2012.