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Microsoft Advertising Blog

POSTS TAGGED WITH "seasonal insights"

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Two women working with some handouts in a desk next to a laptop in an office.

Vertical tips for advertising in uncertain times

The COVID-19 epidemic has resulted in a persistent trend of economic uncertainty. You can increase your share of voice (SOV) and reach customers as rivals cut back. All verticals shared the same overarching theme: Consumers want to save.

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A student in a classroom working on his tablet.

It’s back-to-school time: Target top audiences this season

Back-to-school time means parents and teachers are actively looking for retailers to help them prepare for the school year. Read this report with Microsoft Advertising Insights which examines past queries and forecasting tools to predict this 2022.

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