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Microsoft Advertising Blog

POSTS TAGGED WITH "campaigns"

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Jumpstarting your January with key product updates

Learn about some recent updates to Microsoft Advertising, including enhancements to brand safety, In-market Audience segments, and new AI-based technologies. We’ll also give you a sneak preview of exciting technologies to come in our 2021 roadmap.

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Guide to growth: Why SEM leaders are the ‘new normal’ marketing heroes

Search engine marketing (SEM) can be a beacon of light for your media strategy in the middle of the pandemic mist. Learn how SEM champs are using creative ways to drive search conversions and maximize the return of the entire media mix.

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Retail expert Ken Hughes holding mask titled 'The Captive Economy'.

How to succeed in the captive economy with international retail expert Ken Hughes?

With the holiday season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviors, it’s hard to predict what this period will look like exactly. International shopping behavioralist by profession, Ken Hughes shares his thoughts and insights in the below interview.

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Mixed campaigns, keyword planner: Key product updates for November

Get a breakdown of all the key product updates for November, including an exciting new beta on mixed campaigns, a more powerful keyword planner, expanded performance reporting and more.

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