Looking back over the past year, 2013 was a major turning point in search advertising. With Bing’s innovative Smart Search capabilities in Windows 8.1 – in addition to a myriad of feature improvements – now is a great time to pause, reflect and plan for the New Year.
This hour-long webinar presented by ClickZ Live and sponsored by Bing Ads, will touch on the Bing Ads vs. Google AdWords, how we net out at the end of the year, and 10 Bing-related items worth considering.
Marta Turek (@MTurek) is the Group Manager of Performance Media at Mediative, which specializes in paid search (PPC) account management. She drives PPC strategy on key accounts with multi-million dollar investments. She also ensures PPC projects across the company are meeting KPIs and exceeding client expectations – in addition to identifying opportunities to grow each client’s digital footprint. Marta has over six years of experience in the SEM industry and has an intuitive understanding of clients’ business goals. Mediative is a digital marketing company that owns the eight largest digital advertising network in Canada with 17 million unique visitors every month.
Shane Wagg (@Searchtactix) is the CEO and Founder of Search Tactix. Having created his first search optimization strategy in 1996, Shane is a search marketing pioneer. He is search and analytics certified, an award-winning digital copywriter and a marketing veteran with over 25 years of experience. Search Tactix is one of Canada’s foremost independent search marketing agencies and Canada’s most accredited Bing Ads certified agency. Search Tactix Inc. provides strategic marketing services informed by search with accountability to reach, relevance, response and results.
If you'd like to attend this webinar, please visit the event registration page.