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The Art and Science of Bing Ads Intelligence webcast Q&A

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Today some of the questions you asked during The Art and Science of Bing Ads Intelligence webcast are being answered. This webcast (now available on-demand) explores how this Excel plug-in enables you to easily gauge the performance of relevant keywords on the Bing Network, and then apply those insights to improve your keyword selection and campaign performance.

Q: Where does the query data come from?
A: Stefanie Bounds – All data in Bing Ads Intelligence comes directly from the Bing Network.

Q: Do I need an active Bing Ads account to use Bing Ads Intelligence?
A: Stefanie Bounds – No. An active account is only necessary for certain functions. For most functions, a test account will work.

Q: Is there a way to see the actual search terms?
A: Stefanie Bounds – Yes! Look in the More Research tab - and you can get a list of keyword suggestions based on what people are typing.

Q: Can you supply URLs that are not part of your own Bing Ads campaigns?
A: Melissa Mackey – Bing Ads Intelligence works with any URL, not just those in your Bing Ads campaigns.

Q: What version of Excel can Bing Ads Intelligence be used with?
A: Stefanie Bounds – It is available for versions of Excel 2007 or newer.

Q: Is Bing Ads Intelligence available for Mac?
A: Stefanie Bounds – No, Bing Ads Intelligence is currently not available for Mac users.

Learn the Art of Advertiser Science

The Art of Advertiser Science is a monthly webcast series where you uncover the art and science behind running top digital marketing campaigns. You will get the latest Bing Ads research and expert insights as well as hear compelling customer stories. Together we will tackle complex concepts, tough questions and new discoveries that will hopefully inspire and empower you and your business to grow.

Register now to view The Art and Science of Bing Ads Intelligence webcast on-demand and download the powerful Excel plug-in before you view the webcast so you can put your learnings to use right away.