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We’re excited to announce the global availability of IF functions for all our advertisers. With IF functions, you can customize a single expanded text ad with messages based on your customer’s device or a specific audience segment.
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Performance reporting is a key element in enabling continuous optimization of your campaigns. To limit confusion and help you focus only on the metrics that matter most, average position will be deprecated from performance reports beginning in September 2020.
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Expanded Text Ads have big performance advantages over standard ads, so we've strongly encouraged everyone to migrate. Previously, we announced that standard text ads would no longer serve after 2019, but to give you more time to migrate, we’ve extended the deadline.
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Microsoft Advertising has been working on a series of changes to modernize the look, feel, and functionality of our product. Now, you can get a look at the previews of the new redesigned interface. Join us for a test drive and share your feedback.
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Holidays are around the corner and Microsoft Advertising is here to help with your campaign planning. Utilize our cheat sheet to learn about the various types of text ads we offer. Get specifications and info to help you decide which one is best for you.
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