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Reach the growing majority of healthcare seekers on smartphones

May 2015

The majority of Americans (51%) use their smartphones to research healthcare information … that’s 150 million people! It’s not surprising then, that the healthcare industry is looking for new — specifically mobile — ways to market their products.

That’s where we can help. Compared to Google, the Bing Network audience is more likely to have used a mobile device once to three times throughout the month to access health information. That adds up to 23 million health searchers not reached on Google in a single month in the U.S. alone (March 2016).

Plus, the Bing Network audience is 34% more likely to have spent $2500 or more on health products online in a six-month period.

To help you turn those advantages into sales, we’ve put together some tactical information for you.

Find out about:

  • The trend of the majority of U.S. adults using their smartphones to research healthcare information.
  • What healthcare topics they search for on their smartphones.
  • Who is more likely to be motivated by an ad to visit a website.

Start reaching more healthcare customers with Bing Ads mobile advertising. View our presentation above to learn more. For more about digital trends in other lines of business, visit the Industries section of our mobile advertising page.

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