How Blue Corona helped Len The Plumber Heating & Air increase ROAS with Microsoft Advertising

​​Whether it’s general plumbing needs, sewer and drain issues, or water heater and well woes, with Len The Plumber Heating & Air, consumers can receive same day service seven days a week—and emergency service at no extra charge. The team was managing Google Local Services ads (LSA) in‑house and experiencing drop‑offs in LSA performance (click and lead volume).

​When the team shifted a large portion of their LSA budget into Search ads hoping to offset the lower LSA volume, the results were minimal.

​That’s why Len The Plumber Heating & Air team worked with Blue Corona, and upon their recommendation, started using Professional Service ads with Microsoft Advertising.

​The campaign launched on June 8, 2023, and remains active.​

​​The Professional Service ad (PSA) results were outstanding. The campaign drove qualified leads at a much lower cost when compared to non‑branded Microsoft Search ads in the same markets:

• 80% lower cost‑per‑click (CPC) vs. Microsoft non‑branded Search ads
• 78% lower cost‑per‑qualified lead vs. Microsoft non‑branded Search ads
• 318% greater return on ad spend (ROAS) vs. Microsoft non‑branded Search ads

​Professional Service ads don’t yet drive as much volume as Google Local Services, but produced great results for Len The Plumber Heating & Air. They’re keeping the campaign live.​