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Shoppers who use search spend more

Analysis of consumer eCommerce shopping behaviors for apparel, health and beauty, and electronics.

February 2021

Article

2020 US Retail post-holiday recap

This analysis looks at how the Retail category performed during the 2020 holiday season on the Microsoft Search Network.

February 2021

Article

Home & Garden on the Microsoft Audience Network

This analysis is a combination of Microsoft Audience Network trends for Home & Garden, attribution from the Microsoft Audience Network to search, and tips for success.

February 2021

Article

Insights: Annual Enrollment Period (AEP) 2020

A preview of search trends and competitive insights from the most recent AEP season for the 2021 year, with a primary focus on Medicare.

February 2021

Article

Microsoft Audience Network for Valentine’s Day

Read our analysis on gift-giving categories in Retail, including Microsoft Audience Network trends and Native tips for success.

February 2021

Article

Computer & Consumer Electronics trends

We dug into various shopping trends within the Consumer Electronics and Computer categories to provide recommendations for advertisers.

February 2021

Article

The importance of paid search in Autos

This case study highlights the relationship between branded keywords, paid search and Autos sales.

February 2021

Article

Cross-shopping for hotels and vacation rentals

Microsoft Advertising Insights looked at the cross-shopping behaviors of in-market shoppers.

January 2021

Article

Paid search value: Automotive non-brand bids

For third party advertisers in the Automotive category, bidding on non-brand terms is crucial. We dig into why that is.

January 2021

Article

Prepaid mobile and where it’s headed

We analyzed search and click trends for prepaid mobile plans and the impact that COVID-19 has had on this category.

January 2021