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In a kitchen, a woman with long hair holds a cup of tea while looking at her laptop screen.

Article

Powering efficiency in paid search advertising

Energy provider Engie used Microsoft’s automated Portfolio Bidding strategies to double their return on ad spend and optimize performance.

December 2021

In a living room, a woman sits on the floor holding a piece of paper in one hand while typing on a PC with the other hand.

Article

Women in investing insights

Advertising for investing is an opportunity to educate and empower women. Currently, women's investment search volume is outpacing men's.

December 2021

On a couch in a living room, a woman speaks to a man as he works a Microsoft Surface tablet PC.

Article

Home loans insights

Home sales are expected to hit a 16-year high in 2022. There’s no better time to reach home loans searchers.

December 2021

Article

New Year, new you

Search and click volume for physical and mental health are up in Q4. It’s time to leverage In-market Audiences to capture seasonal spending.

November 2021

eBook

Emerging consumer trends in 2021

See how today’s consumer behaviors reflect new attitudes, values, and ultimately, new shopping expectations and patterns.

November 2021

Article

Harmoney boosts loan results with LinkedIn

Learn how this financial services provider boosted results using LinkedIn Targeting. Download the success story to learn more.

September 2021

Article

Tax season 2020 wrap-up

Learn about online advertising insights and findings from the 2020 tax season. Get recommendations to help prepare for next year.

August 2021

Article

HDFC Life increases reach and conversions

Learn how insurance provider HDFC Life boosted their business results with Microsoft Advertising.

May 2021

Article

The new reality of the credit card industry

The pandemic has impacted how consumers search for financial services. Download our insights to learn how to adapt your search strategy.

April 2021

Article

Microsoft Audience Network: Financial Services

Learn why users exposed to both Microsoft Search ads & Microsoft Audience ads are more likely to visit a financial advertiser’s website.

April 2021