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A woman sitting in her living room works on a laptop computer.

Article

The effective way Motive Loan converts leads

Learn how Motive Loan scaled their KPIs while maintaining a high ROAS with Microsoft Advertising and InMobi.

November 2022

Image of a young woman, standing up, uses a touchscreen pen to take notes on the screen of her folded laptop.

Article

Trygg Hansa partners with Azerion to lower CPA

A combination of native advertising and intent data enabled the Swedish insurance brand to boost impressions by more than 12x and transform ROAS.

July 2022

A doctor shows a patient results on a tablet.

Article

Unique strategy helps health insurance company lower CPA

Learn how Microsoft Advertising enabled Aditya Birla Health Insurance to drive customer acquisition at competitive costs.

July 2022

Two women in a casual setting sit at a table with glasses of lemonade and laugh while watching something on their laptop.

Article

Meilleurtaux unlocks real value of search

Learn how an automated bidding strategy with Microsoft Advertising boosted the financial services broker’s lead performance by 20%.

June 2022

A group of three men sit in a meeting room and talk to each other while using their laptops.

Article

A closer look at crypto investors

As debate continues about long-term viability of crypto investing, the short-term market is vibrant. Learn how to target the new crypto investor.

May 2022

A man wearing glasses sits at an office desk and uses his laptop.

Article

Vyapar increases conversions with Shopping Ads

Learn how this insurance company was able to reach unique audiences and increase conversions with Shopping Ads.

May 2022

A woman and a man in formal clothing sit together and appear to have a discussion while he uses a pen to point something on the table.

Article

Max Life Insurance generates higher lead score

Learn how Max Life could consistently drive 2x conversions at a massive 20% lowered cost per acquisition with Multimedia Ads.

May 2022

In a kitchen, a woman with long hair holds a cup of tea while looking at her laptop screen.

Article

Powering efficiency in paid search advertising

Energy provider Engie used Microsoft’s automated Portfolio Bidding strategies to double their return on ad spend and optimize performance.

December 2021

In a living room, a woman sits on the floor holding a piece of paper in one hand while typing on a PC with the other hand.

Article

Women in investing insights

Advertising for investing is an opportunity to educate and empower women. Currently, women's investment search volume is outpacing men's.

December 2021

On a couch in a living room, a woman speaks to a man as he works a Microsoft Surface tablet PC.

Article

Home loans insights

Home sales are expected to hit a 16-year high in 2022. There’s no better time to reach home loans searchers.

December 2021