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eBook

The Kevin Bacon approach to keyword attribution

Identify which keywords are assisting in conversions, especially beyond (before) the last click.

August 2017

Two women speaking with a man in an office

eBook

The science of audience and attribution modeling

Start understanding the factors that influence your customers to take action.

August 2017

Disruptive Perspective podcast series

eBook

Disruptive Perspective digital marketing podcast

Get inside the expert roundtable on digital disruption and become a digitally-versed marketing leader.

July 2017

Woman examining shoes

eBook

Close sales in fewer steps

Find out how to shorten purchase paths, increase average order value and close more sales.

June 2017

Drive brand awareness with the power of paid search

eBook

Drive brand awareness with paid search power

Learn how to use paid search to build brand awareness with automotive customers and help boost conversions.

May 2017

Cheat sheet for growth marketers

eBook

Cheat sheet for growth marketers

Seven questions to help you assess your search investments.

April 2017

smiling woman in glasses sitting at laptop in a bright room with windows

eBook

Making the case for Bing Ads

Find out from SEM pros why Bing Ads has earned a significant and still-growing share of their budgets.

March 2017

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eBook

Boost brand perception with paid search

Build brand perception and purchase intent with these search strategies.

March 2017

Young adults looking at laptop together

eBook

Expand TV advertising with paid search

Enhance the impact of your TV advertising with paid search.

March 2017

woman carrying large present down stairs

eBook

Drive in-store revenue with paid search

Find out how paid search can drive offline in-store revenue.

March 2017