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A family of three smiling and cozying up on a couch together while watching TV.

White paper

Reimagining cross-channel measurement

How the Microsoft + Roku collaboration will elevate your ad campaigns by connecting the dots between TV streaming, search, and audience ads.

April 2023

Two people in an office work with a laptop.

White paper

The Future of Digital

Learn more about the shifts in global digital ecosystems today and how The Future Laboratory and Microsoft developed research to pinpoint what’s next for the digital landscape.

March 2023

Two people smile while working on a laptop.

White paper

A unified view of customer data for retail media programs

Shopping behavior has evolved in recent years, with COVID-19 disrupting how consumers engage with brands. Learn more about why unification is the future of retail media.

January 2023

A delivery man hands a box to a woman outside her door.

White paper

New study: The Workday Consumer Has Logged In

Microsoft Advertising wanted to know how the consumer journey had shifted. Learn about the results of the study and how to adapt to the new trends.

April 2022

White paper

U.S. Travel spend dynamic risk map

Microsoft Advertising Insights wanted to know how COVID-19 is impacting travel spend risk across different states.

October 2020

White paper

Tax year 2019 wrap up

Microsoft Advertising Insights reviewed how tax season was impacted within the industry and Search trends.

October 2020

White paper

Inclusive Marketing Whitepaper

We set out to understand if inclusive advertising drives trust, builds loyalty, and leads to purchase intent, along with ideas for application.

July 2020

White paper

Digital advertiser's guide to COVID-19

Considerations for advertising during (and after) the new coronavirus from Microsoft Advertising.

June 2020

White paper

Accelerate performance with trust, love, loyalty

We set out to discover what trust means to consumers, especially the role it plays in driving purchase consideration and business value.

June 2020

White paper

In Brands We Trust: The Intersection of Privacy and Trust

In this whitepaper, Microsoft and iProspect shares key findings of our survey that analyzed over 25,000 consumers and responses from 16 countries across North America, South America, the European Union, Asia, and Africa. Download the full whitepaper today to discover the new value exchange that lies at the Intersection of Privacy, Customer Experience and Brand Trust.

May 2020