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White paper

Inclusive Marketing Whitepaper

We set out to understand if inclusive advertising drives trust, builds loyalty, and leads to purchase intent, along with ideas for application.

July 2020

White paper

Digital advertiser's guide to COVID-19

Considerations for advertising during (and after) the new coronavirus from Microsoft Advertising.

June 2020

White paper

Accelerate performance with trust, love, loyalty

We set out to discover what trust means to consumers, especially the role it plays in driving purchase consideration and business value.

June 2020

White paper

In Brands We Trust: The Intersection of Privacy and Trust

In this whitepaper, Microsoft and iProspect shares key findings of our survey that analyzed over 25,000 consumers and responses from 16 countries across North America, South America, the European Union, Asia, and Africa. Download the full whitepaper today to discover the new value exchange that lies at the Intersection of Privacy, Customer Experience and Brand Trust.

May 2020

White paper

Dispelling 3 Myths of Modern Marketing

Smarter Customer Journeys Start with More Data and Fewer Myths

June 2019

White paper

2019 Voice Report

From answers to actions: customer adoption of voice technology and digital assistants in 2019.

April 2019

Kid leaning out of a car window in awe

White paper

Discover how to reach online auto insurance buyers

Rely on Bing Ads and Luth Research to find influential online auto insurance touch points to inspire your customers to take action.

November 2018

White paper

Marketing in the era of digital assistants

Learn how brands should adjust their strategy as digital assistants increase in adoption, capabilities and usefulness to consumers.

October 2018

White paper

Differentiating your brand with EQ

Intelligent agents are here to stay. Find out how brands can create emotionally engaging experiences to deepen their customer relationships.

September 2018

White paper

Emerging digital consumers and finance

Is your financial services company ready for the emerging digital consumer? With BingAds and Accenture be at the top of your game.

July 2018