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Microsoft Advertising Insights

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Featured insight

The Workday Consumer has logged in

Many suspected that the consumer journey had shifted, but to what extent and how? Microsoft Advertising commissioned a leading global research and advisory firm to conduct research and find out. Learn the new insights provided by the study.

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Latest insights

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Text "The Download: The Workday Consumer" over a laptop computer.

The Download - Video

The Download, Episode 13: The Workday Consumer
Image of a young woman, standing up, uses a touchscreen pen to take notes on the screen of her folded laptop.

Article

Trygg Hansa partners with Azerion to lower CPA

July 2022

Find fresh leads from new keyword trends related to your industry.

Tool

Boost keyword strategies with new trending queries

July 2022

A woman sitting in the back of a car talks on her cell phone.

Article

Nissan sees CTR climb with Multimedia Ads campaign

July 2022

Boy playing guitar.

Tool

Microsoft Search Network data

July 2022

Two children sitting outside look at a tablet.

Article

Back-to-school online trends for 2022

July 2022

Two people stand inside an apartment in front of a glass door and look at a tablet together.

Article

Purplebricks innovates strategy to reach 500% ROAS

July 2022

Automotive insights

See all automotive insights
A woman sitting in the back of a car talks on her cell phone.

Article

Nissan sees CTR climb with Multimedia Ads campaign

July 2022

A man wearing earbuds looks away from the camera and slightly smiles while getting out of a car.

Article

The quest for electrified vehicles

May 2022

A man and a woman wearing safety helmets converse inside a truck.

Article

Expand your keyword coverage for Truck Month

February 2022

Male office worker in modern workplace, seated at cubicle desk while holding football, smiling and looking directly at camera.

Article

Super Bowl LVI: Capture peak spending moments

January 2022

eBook

Emerging consumer trends in 2021

November 2021

Article

Insights: Automotive chip disruption

September 2021

Article

Hedin Bil fuels sales with search

July 2021

Article

Auto demographic insights by purchase intent

July 2021

Financial services insights

See all financial services insights
Image of a young woman, standing up, uses a touchscreen pen to take notes on the screen of her folded laptop.

Article

Trygg Hansa partners with Azerion to lower CPA

July 2022

A doctor shows a patient results on a tablet.

Article

Unique strategy helps health insurance company lower CPA

July 2022

Two women in a casual setting sit at a table with glasses of lemonade and laugh while watching something on their laptop.

Article

Meilleurtaux unlocks real value of search

June 2022

A group of three men sit in a meeting room and talk to each other while using their laptops.

Article

A closer look at crypto investors

May 2022

A man wearing glasses sits at an office desk and uses his laptop.

Article

Vyapar increases conversions with Shopping Ads

May 2022

A woman and a man in formal clothing sit together and appear to have a discussion while he uses a pen to point something on the table.

Article

Max Life Insurance generates higher lead score

May 2022

In a kitchen, a woman with long hair holds a cup of tea while looking at her laptop screen.

Article

Powering efficiency in paid search advertising

December 2021

In a living room, a woman sits on the floor holding a piece of paper in one hand while typing on a PC with the other hand.

Article

Women in investing insights

December 2021

Retail insights

See all Retail insights
Two children sitting outside look at a tablet.

Article

Back-to-school online trends for 2022

July 2022

Image of a girl standing in the middle of a room filled with lamps and lights while holding a tablet and smiling.

Article

moebel.de triples conversion rate with Audience Ads

June 2022

A woman leans her head on a young girl’s while they sit on a couch and read a children’s book.

Article

Casa del Libro rewrites its advertising strategy

June 2022

Two women look at items on a counter while one of them holds a tablet displaying an apparel catalog.

Article

Summer sales insights for your campaigns

May 2022

A man wearing an apron prepares a BBQ while two young girls play with hula hoops behind him.

Article

Backyard BBQ trends to expect this summer

May 2022

A woman holds a gift and a bag while a man looks at her expectantly.

Article

Graduation gift trends

April 2022

A father sits on the floor and leans on the couch while watching his son play.

Article

Father’s Day insights: Search and click trends

April 2022

A woman in a coffee shop uses her cellphone to pay the cashier.

Article

Sembot cracks Polish retail market

March 2022

Tech and telecom insights

See all tech and telecom insights
Image of a young woman, standing up, uses a touchscreen pen to take notes on the screen of her folded laptop.

Article

Trygg Hansa partners with Azerion to lower CPA

July 2022

A woman smiles as she looks at the laptop computer.

Article

Looka builds brand awareness with Multimedia Ads

June 2022

A woman stands outside a building and smiles while talking on her phone.

Article

VodafoneZiggo grows impact of search ads

June 2022

An ADT worker interacts with a tablet attached to the wall of a house.

Article

ADT secures new customers with Microsoft Multimedia Ads

March 2022

A woman at work presents some graphics to a coworker.

Article

Partnership helps auto dealerships drive growth

February 2022

Male office worker in modern workplace, seated at cubicle desk while holding football, smiling and looking directly at camera.

Article

Super Bowl LVI: Capture peak spending moments

January 2022

A woman sits at a desk in a workspace and types on a Microsoft Surface tablet.

Article

Cybersecurity & antivirus insights

December 2021

eBook

Emerging consumer trends in 2021

November 2021

Article

Streaming and over-the-top media insights

November 2021

Travel insights

See all Travel insights
A man sits on a train and uses his cellphone. His bags are next to him on an empty seat.

Article

Get ahead of competitors with key Travel trends

June 2022

A woman with a hat uses a tablet while sitting on the beach.

Article

Maximize ad spend with summer travel trends

May 2022

View of a canyon’s steep red cliffs.

Article

Prepare your campaigns with Camping & RV trends

April 2022

A woman and a kid smile while looking at a tablet together.

Article

LHA accelerates growth with Microsoft Audience Network

March 2022

A group of young people raise their hands and celebrate covered in paint while participating in a color festival.

Article

Travel insights: Be prepared for experiential trends

March 2022

A woman out in a garden smiles directly at the camera.

Article

2022 spring travel: Key search trends

February 2022

eBook

Emerging consumer trends in 2021

November 2021

Article

Winter travel trends

November 2021

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