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Microsoft Advertising Insights

Get actionable data and best practices to help make decisions and grow your business.

Featured insight

Reimagining Cross-Channel Measurement

How the Microsoft + Roku collaboration will elevate your ad campaigns by connecting the dots between TV streaming, search, and audience ads.

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Latest insights

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Find fresh leads from new keyword trends related to your industry.

Tool

Boost keyword strategies with new trending queries

May 2023

Boy playing guitar.

Tool

Microsoft Search Network data

April 2023

Two people with a laptop seen from behind sit in front of a window and chat.

Article

Multimedia Ads help Imkey make the right impression

April 2023

A family of three smiling and cozying up on a couch together while watching TV.

White paper

Reimagining cross-channel measurement

April 2023

A gamer lays on the floor of her bedroom and plays in her laptop.

Infographic

Miracle Games reaches high-intent audiences

April 2023

View of a crane outdoors surrounded by containers.

Article

Ritchie Bros implements a winning auction strategy

April 2023

Three women sitting on a couch interact with a tablet and smile.

Article

lululemon increases online sales and maintains ROAS

April 2023

A woman smiles and looks ahead while she's driving a car.

Article

Auto Inventory Ads drive ROI for Dealer eProcess

April 2023

Automotive insights

See all automotive insights
View of a crane outdoors surrounded by containers.

Article

Ritchie Bros implements a winning auction strategy

April 2023

A woman sitting in the back of a car talks on her cell phone.

Article

Nissan sees CTR climb with Multimedia Ads campaign

July 2022

A man wearing earbuds looks away from the camera and slightly smiles while getting out of a car.

Article

The quest for electrified vehicles

May 2022

A man and a woman wearing safety helmets converse inside a truck.

Article

Expand your keyword coverage for Truck Month

February 2022

Male office worker in modern workplace, seated at cubicle desk while holding football, smiling and looking directly at camera.

Article

Super Bowl LVI: Capture peak spending moments

January 2022

eBook

Emerging consumer trends in 2021

November 2021

Article

Insights: Automotive chip disruption

September 2021

Article

Hedin Bil fuels sales with search

July 2021

Financial services insights

See all financial services insights
A woman smiles and faces the camera while holding a laptop computer

Article

ICICI Direct reduces CPA by 63% with Microsoft Advertising

December 2022

A man and a woman sitting on a sofa work with documents and a laptop computer.

Article

HDFC Life campaign delivers 850,000 impressions

November 2022

A woman sitting in her living room works on a laptop computer.

Article

The effective way Motive Loan converts leads

November 2022

Image of a young woman, standing up, uses a touchscreen pen to take notes on the screen of her folded laptop.

Article

Trygg Hansa partners with Azerion to lower CPA

July 2022

A doctor shows a patient results on a tablet.

Article

Unique strategy helps health insurance company lower CPA

July 2022

Two women in a casual setting sit at a table with glasses of lemonade and laugh while watching something on their laptop.

Article

Meilleurtaux unlocks real value of search

June 2022

A group of three men sit in a meeting room and talk to each other while using their laptops.

Article

A closer look at crypto investors

May 2022

A man wearing glasses sits at an office desk and uses his laptop.

Article

Vyapar increases conversions with Shopping Ads

May 2022

Retail insights

See all Retail insights
View of a crane outdoors surrounded by containers.

Article

Ritchie Bros implements a winning auction strategy

April 2023

A man with a beard smiles while looking at the camera.

Infographic

Würth achieves cost efficient results with display advertising

March 2023

A person sits on a wooden bench while looking to their left.

Infographic

New Look reaches powerful ROAS of 740%

February 2023

A man wearing headphones sits in an office space and smiles while looking at his laptop.

Article

Shutterstock drives leads and ROAS in Japan

February 2023

Two people smile while working on a laptop.

White paper

A unified view of customer data for retail media programs

January 2023

A focused man working on his laptop.

Article

Lenskart unleashes the power of Search to increase ROAS

December 2022

A woman with brown hair smiles away from the camera.

Article

Staying ahead with a data-driven strategy

October 2022

A young smiling woman in an office background.

Article

Gemstone brand Angara spikes conversion rate

August 2022

Tech and telecom insights

See all tech and telecom insights
A gamer lays on the floor of her bedroom and plays in her laptop.

Infographic

Miracle Games reaches high-intent audiences

April 2023

Image of a young woman, standing up, uses a touchscreen pen to take notes on the screen of her folded laptop.

Article

Trygg Hansa partners with Azerion to lower CPA

July 2022

A woman smiles as she looks at the laptop computer.

Article

Looka builds brand awareness with Multimedia Ads

June 2022

A woman stands outside a building and smiles while talking on her phone.

Article

VodafoneZiggo grows impact of search ads

June 2022

An ADT worker interacts with a tablet attached to the wall of a house.

Article

ADT secures new customers with Microsoft Multimedia Ads

March 2022

A woman at work presents some graphics to a coworker.

Article

Partnership helps auto dealerships drive growth

February 2022

Male office worker in modern workplace, seated at cubicle desk while holding football, smiling and looking directly at camera.

Article

Super Bowl LVI: Capture peak spending moments

January 2022

A woman sits at a desk in a workspace and types on a Microsoft Surface tablet.

Article

Cybersecurity & antivirus insights

December 2021

eBook

Emerging consumer trends in 2021

November 2021

Travel insights

See all Travel insights
A man sits on a train and uses his cellphone. His bags are next to him on an empty seat.

Article

Get ahead of competitors with key Travel trends

June 2022

A woman with a hat uses a tablet while sitting on the beach.

Article

Maximize ad spend with summer travel trends

May 2022

View of a canyon’s steep red cliffs.

Article

Prepare your campaigns with Camping & RV trends

April 2022

A woman and a kid smile while looking at a tablet together.

Article

LHA accelerates growth with Microsoft Audience Network

March 2022

A group of young people raise their hands and celebrate covered in paint while participating in a color festival.

Article

Travel insights: Be prepared for experiential trends

March 2022

A woman out in a garden smiles directly at the camera.

Article

2022 spring travel: Key search trends

February 2022

eBook

Emerging consumer trends in 2021

November 2021

Article

Winter travel trends

November 2021