Traditional advertising vs. online advertising
Traditional advertising is any advertisement that isn’t online. Commercials on TV, newspaper ads, billboards, and phone ads are some common examples of traditional advertising. While traditional advertisements work to catch people’s attention, there are many ways in which online advertisements are better for reaching your target audiences. Traditional advertising methods are often more expensive to run than online advertisements, and it’s more difficult to track how often people engage with traditional advertisements. Additionally, traditional advertisements cannot reach people the same way online advertisements do. Despite their differences, the two methods can successfully work together for a campaign.