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What are your competitors up to and how do they compare to you? The Competition tab is your one-stop shop to gather valuable information about your competition's ad campaigns in Microsoft Advertising. Along with insights, we'll recommend actions you can take to get ahead of the pack.

Auction Insights

Auction Insights give you a broad view into your competitors’ metrics—how well your competitors' ads are performing—and how they compare to your own. Reviewing them can give you a better understanding of your competitive landscape. Auction Insights are divided into two sections.
  • Over time:
    View key competitive metrics and how they perform across devices and over the course of days, weeks, months, quarters, and years.
  • Summary:
    See aggregated metrics for a specific date range. You can segment these metrics by hour of the day, day of the week, and device type.

Deeper insights and actions

Using machine learning, Microsoft Advertising finds where you can make adjustments to your campaigns to stay ahead of the competition.
  • The recommendation:
    AI-powered suggestions for a specific campaign, ad group, keyword, location, or device type.
  • What's happening:
    How campaigns, ad groups, keywords, locations, and device types stack up against your competition right now.
  • What you can do:
    Specific actions to take based on the findings.
  • Changes you could see:
    The estimated benefits you might see after applying recommendations.
Stay ahead of the pack with actionable competitive recommendations.

Why use the Competition tab?

  • Identify competitive trends over time
    View key competitor metrics and how they perform across devices, and over the course of days, weeks, months, quarters and years.
  • Get a rich, summarized view
    Understand your competitive landscape by segmenting by hour of the day and day of the week, as well as device type.
  • Filter with granularity
    Show and hide particular competitors in your data, and filter by key entities like display URL domain, or campaigns and ad groups.
  • Get actionable recommendations
    Using machine learning, Microsoft Advertising will find aspects of your campaigns where you can make adjustments to stay ahead of the competition.

Once you start tracking your competitors' ads and seeing how they perform, you can use that knowledge to optimize your own campaign. Visit our help page for additional information on this feature, how to get set up, and other common questions.

 Start using the Competition tab