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How would using a different bid strategy, or a different kind of targeting, affect your ad campaign's performance? Would it be better, worse, or basically the same? Now you can run an A/B test to find out.
With Microsoft Advertising experiments, you create a duplicate of a search campaign that receives a split of your original campaign's budget and ad traffic. Then, you can:
Here are examples and tips for working with experiments, as well as additional details on our new cookie-based capability.
Test your campaign changes with confidence.
Visit our help page for additional information on this feature, how to get set up and other common questions.