Tips

Want to know how to Cannes? Here’s how to #BingThere

June 16, 2016

1-minute read

Micha Sprinz

Tips

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We’re not long from the start of this year’s Cannes Lions Festival of Creativity – the cobbled streets and sandy beaches are calling! As the taxis roll up, hotels are checked into and the sessions kick off, to help navigate the busy schedules everyone is undoubtedly facing, we at @BingAds feel there are a few Cannes secrets worth sharing. After all, at Bing we are geared toward discovery and as the intelligent fabric across platforms, devices and services, we know the importance of insights in...

If you’re just starting out or expanding your Bing Ads account, a helpful feature is the ability to import campaigns from Adwords. The process is simple, however, the platforms are not exactly the same. There are a few key areas you should know about when importing into Bing Ads. The following does not import into Bing Ads: Broad match negative keywords Negative keyword lists Ad extensions Bing Ads does not offer When you think about how complex and extensive the data is stored in PPC platforms,...

Early in my career with Microsoft, I helped run the search engine optimization (SEO) program at MSN. A challenge faced by all businesses at some point is a common one – who to trust. This pops up with almost every facet within an operation in a...